Bibliographic Sources and other tidbits...

Thanks all for the feedback so far. It has been useful and it will be reflected on the paper.

One person asked us to let people know the sources we used in our research. Well, they are listed at the end of the posting.

The Marketing plan is coming along. The branding chapter of TAOTS has been quite useful lately. That together with the refresher course I am taking at IGAPE (which is the local governement economic development arm, more on Spain's daunting-for-the-non-initiated political and geographic map later)

It is an interesting group of people: the woman giving the seminar is from Vigo, lived and worked in Madrid and London and came back to Galicia. There are a couple of guys from the Mediterranean coast who are on their way to open an B&B/pilgrims refuge in one of the most beautiful places of Galicia (in Lugo Province just on the French Route of "Camino de Santiago")

When I have better details of the B&B, I will forward them.

Perspectives on Business Innovation, Issue 1 "Five Myths that Slow Down Software Development" by Cap Gemini Ernst & Young

Valuation: Measuring and Managing the Value of Companies, by McKinsey & Company Inc., Tom Copeland, et all (I would recommend just the first 2, maybe 3, chapters, the rest is kind of repetitive)

What high tech can learn from slow-growth industries, The McKinsey Quarterly.

"A Better Bug Trap" in Technology Quarterly, The Economist.